Distribution Research #3

The magazine golf digest is one of the most popular sports magazine in the world. On the magazine's website, they attempt to convey the "one of us" advertising technique often seen in politics. Golf itself, viewed by society as a high class, or "rich man's" sport. The digest magazine tries to break this mold with the headline "EL CHEAPO" in front of an old car. This appeals to the consumers that view golf as out of their financial class. Effectively widening the audience of gold and consequentially, the magazine.

Distribution Research #2

Sports illustrated advertises its magazine on their website by offering their readers a subscribe offer within their website. At the end of each article is an offer to subscribe to the magazine. SI also utilizes a newsletter to advertise spread their name among fans. This is effective because it minimizes the work consumers need to get aces to their brand. Instead of searching for the website for sports news, risking competition with other brands, SI offers their newsletter as a way to minimize competition. Conveying themselves in a way that makes consumers think that they don't need any other sports news outlet.

Distribution Research #1

Distribution of a magazine can include door-to-door selling, negotiating with retailers and local businesses to stock your magazine, postage costs, labeling costs, delivery costs to retailers or businesses and other related expenses. Before you speak with magazine distribution professionals, you need to decide which of these services you do and do not need. 
ANTONOW, A. “Making the Most of Magazine Circulation and Distribution.” Business.com, 22 Feb. 2019, www.business.com/articles/making-the-most-of-magazine-circulation-and-distribution/.

The hardest part in selling or marketing a magazine is establishing a subscribed and committed base of readers. I believe that we do not need to go door to door in our community. However, because we are a school based paper, it would be attainable to reach out to teachers in order to gain support and a sense of school pride within our paper. The hardest part is making this paper apart of the already strong sporting culture within our school. Instead of working with other firms or businesses, we may work with sporting teams in order to gain access to exclusive interviews and content unavailable to other papers in the area. This leg up can be a key point in advertising. 

FNF Coaches Target Audience Research

FNF Coaches is a magazine designed specifically for high school football coaches. The target audience is similar because all high school coaches are obliviously sports fans, or they would not choose to coach a sport.  FNF takes advantage of their website by adding special "sneak preview" articles for free for those who are unsubscribed to get a taste of "what they're missing".

One strategy that FNF Coaches uses that my group can use is special events. By holding a local event we can generate support for our magazine. such as the one shown below:

This can effectively generate support through our community through the insider information that my group has gained through exclusive interviews, and details from the players. With the connections my group and I have successfully established, we can bring in valued opinions of sports figureheads locally within our marketing area.

Sports Illustrated Target Audience Research

One of the largest ways Sports Illustrated advertises for its magazine is through it's yearly swimsuit issue. They take advantage of this issue and market this issue more than other editions. For example, on YouTube, the Sports Illustrated Swimsuit channel has around 728,000 subscribers and most viewed video is over 51 million views.

YouTube would be a viable platform to promote my group's magazine because unlike other forms of social media, an established following is not required to do well. Another advantage of using YouTube can be reaching a larger, younger audience and peak their interest in magazines. Also used to promote but not as popular, is Sports Illustrated's main account for reporting sports news.

On the Sports Illustrated's website, they are advertising a new service from "SI"

The new streaming service creates a new from of media for the brand and competes with ESPN+. This is another way to spark interest with younger audiences in an attempt to draw them into the magazine world. 

ESPN Magazine Target Audience Research

The most obvious similarity that Sailor Seasonal has with ESPN is they are both sports magazines. The most common form of advertising for ESPN magazine is on their television networks. This is extremely effective because their television audience has the same target audience as that of their magazine, because they are both sports orientated.

Another distribution technique ESPN Magazine uses is to include a "free" fleece with every new subscription. The most common phrase among the commercials is "for just a dollar a magazine".
Additionally, ESPN takes advantage of their 33.8 million followers on twitter, 18.8 million followers on their Facebook page, and 12 million followers on Instagram to reach a massive amount of people

The previous picture is an example of ESPN advertising on social media, in this case, Twitter. However, I do not believe that social media would be an effective ways to market my group's product. Because in order for it to be effective, an already established social media following is required in order for this form of marketing to be effective. 

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