Sports illustrated advertises its magazine on their website by offering their readers a subscribe offer within their website. At the end of each article is an offer to subscribe to the magazine. SI also utilizes a newsletter to advertise spread their name among fans. This is effective because it minimizes the work consumers need to get aces to their brand. Instead of searching for the website for sports news, risking competition with other brands, SI offers their newsletter as a way to minimize competition. Conveying themselves in a way that makes consumers think that they don't need any other sports news outlet.
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