FNF Coaches Target Audience Research

FNF Coaches is a magazine designed specifically for high school football coaches. The target audience is similar because all high school coaches are obliviously sports fans, or they would not choose to coach a sport.  FNF takes advantage of their website by adding special "sneak preview" articles for free for those who are unsubscribed to get a taste of "what they're missing".

One strategy that FNF Coaches uses that my group can use is special events. By holding a local event we can generate support for our magazine. such as the one shown below:

This can effectively generate support through our community through the insider information that my group has gained through exclusive interviews, and details from the players. With the connections my group and I have successfully established, we can bring in valued opinions of sports figureheads locally within our marketing area.