FNF Coaches Target Audience Research

FNF Coaches is a magazine designed specifically for high school football coaches. The target audience is similar because all high school coaches are obliviously sports fans, or they would not choose to coach a sport.  FNF takes advantage of their website by adding special "sneak preview" articles for free for those who are unsubscribed to get a taste of "what they're missing".

One strategy that FNF Coaches uses that my group can use is special events. By holding a local event we can generate support for our magazine. such as the one shown below:

This can effectively generate support through our community through the insider information that my group has gained through exclusive interviews, and details from the players. With the connections my group and I have successfully established, we can bring in valued opinions of sports figureheads locally within our marketing area.

Sports Illustrated Target Audience Research

One of the largest ways Sports Illustrated advertises for its magazine is through it's yearly swimsuit issue. They take advantage of this issue and market this issue more than other editions. For example, on YouTube, the Sports Illustrated Swimsuit channel has around 728,000 subscribers and most viewed video is over 51 million views.

YouTube would be a viable platform to promote my group's magazine because unlike other forms of social media, an established following is not required to do well. Another advantage of using YouTube can be reaching a larger, younger audience and peak their interest in magazines. Also used to promote but not as popular, is Sports Illustrated's main account for reporting sports news.

On the Sports Illustrated's website, they are advertising a new service from "SI"

The new streaming service creates a new from of media for the brand and competes with ESPN+. This is another way to spark interest with younger audiences in an attempt to draw them into the magazine world. 

ESPN Magazine Target Audience Research

The most obvious similarity that Sailor Seasonal has with ESPN is they are both sports magazines. The most common form of advertising for ESPN magazine is on their television networks. This is extremely effective because their television audience has the same target audience as that of their magazine, because they are both sports orientated.

Another distribution technique ESPN Magazine uses is to include a "free" fleece with every new subscription. The most common phrase among the commercials is "for just a dollar a magazine".
Additionally, ESPN takes advantage of their 33.8 million followers on twitter, 18.8 million followers on their Facebook page, and 12 million followers on Instagram to reach a massive amount of people

The previous picture is an example of ESPN advertising on social media, in this case, Twitter. However, I do not believe that social media would be an effective ways to market my group's product. Because in order for it to be effective, an already established social media following is required in order for this form of marketing to be effective.