Similar to Sports Illustrated, is the kids version of the magazine. This is obliviously meant to appeal to a smaller, younger target audience. This is achieved by simple headings, not a lot of text, and larger blank spaces. Inside, ads consist of video games and sporting equipment. The stories within the magazine are not very long and use very simple language to convey a point. Sports Illustrated Kids utilizes large pictures to fill up blank space caused by short articles. This appeals to their target audience because few kids will read an entire article.
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