The colors of this magazine focused on football showcase a football player in his uniform. The theme of colors and background match the uniform of the shown. The issue focuses on a position in football, wide receivers. Showing Antonio Brown with his flashy watch and crazy hair style on the cover makes sense because not only is he eye-catching for those who do not recognize his face, but also he is the face of wide receivers in the NFL at that time. (November, 2015) ESPN has also used other big names at the time to entice the target audience (or those that recognize those names) to buy a copy. The "plus" section in the bottom right corner consists of other articles not relation to the cover, but also included into the issue in an attempt to appeal to those interested in other sports other than football.
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