Distribution of a magazine can include door-to-door selling, negotiating with retailers and local businesses to stock your magazine, postage costs, labeling costs, delivery costs to retailers or businesses and other related expenses. Before you speak with magazine distribution professionals, you need to decide which of these services you do and do not need.
ANTONOW, A. “Making the Most of Magazine Circulation and Distribution.” Business.com, 22 Feb. 2019, www.business.com/articles/making-the-most-of-magazine-circulation-and-distribution/.
The hardest part in selling or marketing a magazine is establishing a subscribed and committed base of readers. I believe that we do not need to go door to door in our community. However, because we are a school based paper, it would be attainable to reach out to teachers in order to gain support and a sense of school pride within our paper. The hardest part is making this paper apart of the already strong sporting culture within our school. Instead of working with other firms or businesses, we may work with sporting teams in order to gain access to exclusive interviews and content unavailable to other papers in the area. This leg up can be a key point in advertising.
