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Unlike previous magazines, the person on the cover (Carson Wentz) is not in any photo shoot, however this picture was taken from a game the player was in and the background cut out. This is probably cheaper than bringing in the athlete into a studio and highlighting a professional studio to take the cover picture. The reason why the Eagles quarterback was chosen to be on the cover most likely is because after being a super bowl champion, and apart of one of the most talked about offenses in the league, has earned name recognition along with being a hot topic in sports at the moment of print. This appeals to the target audience almost all readers of this magazine watched the past super bowl where the Eagles won. There seem to be more ads in this magazine, taking away from the flow of the print and detracting from the overall quality of the magazine.